"Our mission is to bring
nutrition awareness to
every kitchen."

About Us

After many years of research and development, Fitly Inc. announced the November 2020 launch of SmartPlate: a food tracking device and app that achieves 99% nutrition accuracy by relying on highly precise scales, artificial intelligence, and the latest food recognition technology.

We’ve ALL been there: another app, another diet, another trend that promises to help you lose weight and keep it off for good this time!

But then what happens a week, a month, or a few months later? We find ourselves right back where we started, looking for another strategy to achieve our health and fitness goals.

We think, “there’s gotta be a better way.

SmartPlate was created to help users take charge of their nutrition for good. No more guesstimating calories. No more tedious and boring food journaling.

SmartPlate’s easy-to-use system tracks your diet for you 4 times faster and 65 times more accurately than all calorie and carb counting apps.

Users simply load their plate and take a photo of their meal to receive nutritional information within just five seconds. And let’s be honest, we’re all taking pictures of our food these days anyway!

SmartPlate was created with elite athletes in mind, but whether you’re an athlete, a CEO, or a parent that needs to keep up with their kids, eating for peak performance can apply to just about everyone.

Legendary coach Tony Robbins:

SmartPlate is a leader among brands in the American health sector looking to create products that impact body composition and prevent or manage chronic diseases. With more than 100 million Americans already turning to calorie counting applications, SmartPlate aims to help everyone live a healthier life through simpler, more accurate, and science-backed measures.


EARLY 2015

We launched our campaign on Kickstarter! And we succesfully brought SmartPlate® to life with the help of 576 backers that pledged a total of $110,872!

EARLY 2016

Following after the success of our campaign on Kickstarter, we went on to produce our very first working prototype!

MID 2016

We went on Shark Tank and demonstrated our product to the sharks! We had great feedback from them but none of them took a bite!

EARLY 2018

A lot of research & development was done with SmartPlate®. After numerous months of design and trials, we released our first version (V-1) to the market for testing.

EARLY 2019

We successfully stored over 1,000 U.S food items in our database! And it's ever growing! SmartPlate® users can now easily scan almost any food item on their plate!

EARLY 2020

SmartPlate® is backed by Tony Robbins (#1 Life Coach, Business Strategist, and Renowned Author)

EARLY 2021

SmartPlate® gets endorsed by many Olympic & professional athletes!